Modern Traditions

I'm in the middle of redesigning a friend's website, so I'm keenly aware of emerging new trends in website design. Since much of what I have to do is dependent on my limited ability to code in the WYSIWYG program I use, I can't normally imagine new user interface designs since I'm not so aware of what the new programming can do. But with the combination of increased bandwidth and HTML5 being explored more and more, I'm getting a good idea.



Gant isn't a brand we associate with modernism, being a very traditional, heritage-type brand. But their current website is anything but old school. In fact, it's so new school, it's the freshest website I've seen to date. With multiple layers and drawer-opening panels, and the huge photographic imagery I had only recently decided was the way to go (I'm particularly in love with their reversal of the zoom feature for product imagery, turning it into an immense background image), they're miles ahead in forging a brave new path I haven't seen any other retail brand even attempt. I want to find out who designed this site so I can properly get on my knees and bow before them! I won't try to explain it any further - check it out for yourselves at us.gant.com.