Pretty Fun

Taking an unexpectedly playful approach to their promotions, French fashion house Chanel takes a detour from their de rigueur chic with this retro-style stop motion animated ad for their makeup line. I love the art direction in this because there's not any element that isn't part of an actual makeup kit: application pads form clouds, all sorts of wands get turned into robotic parts, and brushes become a flouncy skirt for an abstract 'model' who still has all the right moves (I love how they really worked the counterpoint in her poses). The word "fun" gets unexpectedly added to the long line of positive adjectives that describe this venerable brand. Via SwissMiss